What we do
Twelve services. All designed to save your team time from day one.
Custom AI Toolkit
20 prompts as standard. More added as your workflow grows.
Every document your team writes repeatedly gets a prompt. Client letters, reports, proposals, compliance communications, all pre-structured and ready to copy into any AI tool. Your first professional draft arrives in under 2 minutes. Need more prompts as you grow? Additional prompts are added at any time. You only pay for what you need.
- 20 prompt templates built around your specific documents and workflow
- 3 interactive bonus tools built for your industry (pipeline trackers, calculators, deadline managers)
- Works with ChatGPT, Claude, Gemini, Copilot. Any AI tool, no new subscriptions.
- Branded with your firm name and colours. Delivered as a single file, no login needed.
Not sure how prompts work? Find out here →
Example toolkit interface
Client Intake Forms
Your clients can't fill in your PDF. Here's the fix.
A PDF form means printing, scanning, or paying for a PDF editor just to type in it. Most clients give up halfway through and email you instead, which means your team chases incomplete information before every job. An interactive HTML form replaces all of that. It opens on any phone or laptop, saves automatically as they type, and generates a structured brief for your team the moment they submit.
- Opens in any browser on any device. Nothing to install or download.
- Questions adapt based on the service type they select
- Generates a structured client brief your team can act on immediately
- Branded to your firm. Looks professional, works instantly.
Step 2 of 5 · Your sector
Example intake form: questions adapt to the sector selected
Business Websites
Websites built to perform, not just look good
A slow, generic website signals a slow, generic business. Every site I build is fast-loading, mobile-first, and designed to convert visitors into enquiries. AI tools built in wherever they add real value.
- Multi-page marketing site
- Mobile-first responsive design
- Contact forms, scroll animations, conversion-focused copy
- AI tools integrated where relevant (intake forms, calculators, etc.)
- Pure HTML/CSS/JS. No bloated CMS, no monthly fees.
This site, built to the same standard as yours
Review & Reputation Pack
Every review deserves a response. Now it takes 60 seconds.
A bad review with no response does more damage than the review itself. A good review with a generic reply misses an opportunity. This pack gives you prompt templates for every review scenario: positive responses, complaints, no-shows, one-star reviews, and requests asking happy clients for a Google review in the first place.
- Prompts for Google, Trustpilot, Facebook, and Checkatrade reviews
- Covers positive reviews, complaints, neutral responses, and no-replies
- Includes prompts for asking happy clients to leave a review
- Add-on to any toolkit, or buy as a standalone product.
Prompts for every review scenario
Email Newsletter Pack
Your past clients are your warmest leads. Stay in front of them.
Most professional firms have a database of past clients who heard nothing for months. A monthly email keeps you front of mind when they need you again, or when someone they know does. This pack gives you 12 monthly email prompt templates covering market updates, seasonal messages, new service announcements, referral requests, and end of year notes. Works with Mailchimp free tier.
- 12 monthly email prompt templates, one for every month
- Covers market updates, seasonal content, referral asks, and announcements
- Works with Mailchimp, MailerLite, or any email platform
- Add-on to any toolkit, or buy as a standalone product.
12 templates, one for every month of the year
Meeting & Call Summary Pack
Your meeting ended. The write-up shouldn't take another hour.
After every client call or internal meeting, someone has to turn the notes into actions, follow-up emails, and summaries. This pack gives you prompt templates that do exactly that. Paste in your rough notes or a transcript from any recording tool, run the prompt, and get a structured output, ready to send or file in minutes.
- Prompts for client calls, internal meetings, discovery sessions, and reviews
- Outputs include: action list, follow-up email, meeting summary, and next steps
- Works with Otter.ai, Teams, Zoom, or any rough written notes
- Add-on to any toolkit, or buy as a standalone product.
Paste your notes. Get a structured output in minutes.
Proposal & Quote Builder
Proposals and quotes. Professional, in minutes.
A well-written proposal wins work. A rushed one loses it. This pack gives you prompt templates for the full proposal process: cover letters, scope of work, pricing narratives, terms summaries, and follow-up chasers. Whether you're a consultant, a tradesperson quoting for a large job, or a firm pitching for a new client, this cuts your proposal time from hours to minutes.
- Prompts for cover letters, scope of work, pricing narrative, and terms
- Includes quote follow-up and proposal chaser templates
- Works for consultants, trades, agencies, and professional services firms
- Add-on to any toolkit, or buy as a standalone product.
From brief to proposal in minutes, not hours
AI Workshop
Your team bought into AI. Now let's make sure they actually use it.
Buying a toolkit is one thing. Getting a team of 5, 10, or 15 people actually using it confidently is another. This half-day workshop brings us to your office for 3 hours of hands-on training, using your real documents, your real workflow, and the AI tool your team already has access to. Everyone leaves knowing exactly what to type and why it works.
- Half-day on-site session. Up to 15 people, your office, your documents.
- Hands-on with ChatGPT, Copilot, or whichever AI tool your team uses
- Everyone leaves with a printed prompt reference sheet for their role
- Available within 20 miles of Daventry: Northampton, Rugby, Towcester and surrounding areas.
On-site, hands-on, using your real documents
Prompt Top-Up Pack
Need more prompts? Add 5 any time for £75.
Already have a toolkit and need more prompts? As your workflow evolves, new document types come up: things you didn't think of at the start, seasonal communications, new services you've added. This top-up pack adds 5 new prompts to your existing toolkit whenever you need them. One payment, delivered the next working day.
- 5 new prompt templates added to your existing toolkit
- Built around what you actually need. Tell us the documents, we build the prompts.
- One-off payment. No subscription, no monthly commitment.
- Available any time to existing MaDMack toolkit clients
Order any time. Delivered the next working day.
AI Strategy Audit
Not sure where to start? Start here.
A structured 1-hour session where we map your team's workflow and identify the 3 highest-ROI opportunities for AI. You get a written summary after the call: a clear list of what to build first, in what order, and what it will save you.
Find the time drain
We work through your team's weekly routine and find exactly what's eating the most time.
Identify the fix
We pinpoint the top 3 places AI will make the biggest difference, and what to build first.
Leave with a plan
You get a written summary within 24 hours. No jargon. Just a clear list of what to do next.
Social Media Content Pack
Stop staring at a blank post. Start publishing in minutes.
Most small businesses know they should post on social media. Most don't, because writing a good post from scratch takes time they don't have. This pack gives you 20 prompt templates for LinkedIn, Facebook, and Google Business, covering promotions, updates, client wins, seasonal content, and more. Copy the prompt, paste it into any AI tool, fill in your details, and your post is done.
20 prompts across LinkedIn, Facebook and Google Business