What we do
Start with an audit. Build what it tells you to build. Everything here is one-off and yours to keep, with no subscription to us.
Start here
One hour. A clear plan. No obligation to buy anything after it.AI Strategy Audit
Not sure where to start? Start here.
A structured 1-hour session where we map your team's workflow and identify the 3 highest-ROI opportunities for AI. You get a written summary after the call: a clear list of what to build first, in what order, and what it will save you.
Find the time drain
We work through your team's weekly routine and find exactly what's eating the most time.
Identify the fix
We pinpoint the top 3 places AI will make the biggest difference, and what to build first.
Leave with a plan
You get a written summary within 24 hours. No jargon. Just a clear list of what to do next.
Systems
Websites and web apps. The biggest thing we build.Websites & Systems
Not just a website. A system that does the work.
Most agencies sell you a brochure. We build the thing behind it: online booking, card payments, client logins, automated reminders. These are components we already run in production on our own platform, which is why a working system takes us weeks rather than months. If all you need is a fast, clean marketing site, we do that too, up to advanced interactive builds with scroll storytelling, 3D and animation.
- Online booking and scheduling, with automated email reminders
- Card payments, deposits and subscriptions through Stripe
- Client logins, dashboards and secure document upload
- Fast, mobile-first marketing pages with conversion-focused copy
- Advanced builds: GSAP scroll storytelling, WebGL, 3D, Rive animation
- No bloated CMS and no monthly fees to us. You own it.
From clean marketing sites to advanced interactive builds
Build
One-off products, yours to keep. No subscriptions.Custom AI Toolkit
20 prompts as standard. More added as your workflow grows.
Every document your team writes repeatedly gets a prompt. Client letters, reports, proposals, compliance communications, all pre-structured and ready to copy into any AI tool. Your first professional draft arrives in under 2 minutes. Need more prompts as you grow? Additional prompts are added at any time. You only pay for what you need.
- 20 prompt templates built around your specific documents and workflow
- 3 interactive bonus tools built for your industry (pipeline trackers, calculators, deadline managers)
- Works with any AI tool. No new subscriptions.
- Branded with your firm name and colours. Delivered as a single file, no login needed.
Not sure how prompts work? Find out here →
Example toolkit interface
Client Intake Forms
Your clients can't fill in your PDF. Here's the fix.
A PDF form means printing, scanning, or paying for a PDF editor just to type in it. Most clients give up halfway through and email you instead, which means your team chases incomplete information before every job. An interactive HTML form replaces all of that. It opens on any phone or laptop, saves automatically as they type, and generates a structured brief for your team the moment they submit.
- Opens in any browser on any device. Nothing to install or download.
- Questions adapt based on the service type they select
- Generates a structured client brief your team can act on immediately
- Branded to your firm. Looks professional, works instantly.
Step 2 of 5 · Your sector
Example intake form: questions adapt to the sector selected
Content Packs
The writing that never quite makes it to the top of the list.
Social posts, review replies, newsletters, meeting notes, proposals. None of it is urgent, all of it matters, and it is always the first thing to get dropped in a busy week. Each pack is 20 prompt templates for one of those jobs, written for your firm and ready to paste into any AI tool.
Buy one on its own, or add packs to a toolkit at a lower price. Five available now:
- Social Media. LinkedIn, Facebook and Google Business. Promotions, updates, client wins, seasonal posts.
- Reviews & Reputation. Replies to good reviews, bad reviews and the awkward ones in between, plus prompts for asking clients to leave one.
- Email & Newsletter. Monthly updates, announcements, re-engagement and follow-up sequences.
- Meetings & Notes. Turn rough notes into clean summaries, action lists and follow-up emails.
- Proposals & Quotes. Scope, pricing rationale, terms and the covering email that goes with them.
Five packs, 20 prompts each, branded to your firm
Learn
Get your whole team using AI confidently. On-site, in one session.AI Workshop
Your team bought into AI. Now let's make sure they actually use it.
Buying a toolkit is one thing. Getting a team of 5, 10, or 15 people actually using it confidently is another. This half-day workshop brings us to your office for 3 hours of hands-on training, using your real documents, your real workflow, and the AI tool your team already has access to. Everyone leaves knowing exactly what to type and why it works.
- Half-day on-site session. Up to 15 people, your office, your documents.
- Hands-on with whichever AI tool your team uses
- Everyone leaves with a printed prompt reference sheet for their role
- Available within 20 miles of Daventry: Northampton, Rugby, Towcester and surrounding areas.
On-site, hands-on, using your real documents
Grow
Keep improving. Add more prompts any time as your workflow grows.Prompt Top-Up Pack
Need more prompts? Add 5 any time for £75.
Already have a toolkit and need more prompts? As your workflow evolves, new document types come up: things you didn't think of at the start, seasonal communications, new services you've added. This top-up pack adds 5 new prompts to your existing toolkit whenever you need them. One payment, delivered the next working day.
- 5 new prompt templates added to your existing toolkit
- Built around what you actually need. Tell us the documents, we build the prompts.
- One-off payment. No subscription, no monthly commitment.
- Available any time to existing MaDMack toolkit clients
Order any time. Delivered the next working day.